$75,571
Avg. Median Salary
Salary Overview
Market Research Analysts and Marketing Specialists median salaries range from $53,310 to $139,140 across
the 49 metro areas tracked, a 161% spread.
The national average median salary for this occupation is $75,571.
The highest-paying metro area for market research analysts and marketing specialists is San Jose-Sunnyvale-Santa Clara, CA at $139,140,
while Oklahoma City, OK pays the least at $53,310.
Total estimated employment across all tracked metros is 546,440.
Top 5 Highest-Paying Metro Areas
| # | Metro Area | Median Salary | Employment | vs Average |
| 1 | San Jose-Sunnyvale-Santa Clara, CA | $139,140 | 12,240 | +84% |
| 2 | San Francisco-Oakland-Berkeley, CA | $124,840 | 23,560 | +65% |
| 3 | Seattle-Tacoma-Bellevue, WA | $102,390 | 19,720 | +35% |
| 4 | New York-Newark-Jersey City, NY-NJ-PA | $97,360 | 75,190 | +29% |
| 5 | Boston-Cambridge-Nashua, MA-NH | $95,930 | 30,540 | +27% |
5 Lowest-Paying Metro Areas
| # | Metro Area | Median Salary | Employment | vs Average |
| 1 | Oklahoma City, OK | $53,310 | 3,900 | -29% |
| 2 | Ogden-Clearfield, UT | $53,940 | 1,370 | -29% |
| 3 | Tucson, AZ | $57,870 | 1,690 | -23% |
| 4 | Boise City, ID | $60,620 | 1,930 | -20% |
| 5 | Houston-The Woodlands-Sugar Land, TX | $60,900 | 13,020 | -19% |
All Metro Areas for Market Research Analysts and Marketing Specialists
| Metro Area | Median Salary | Employment | vs Average |
| San Jose-Sunnyvale-Santa Clara, CA | $139,140 | 12,240 | +84% |
| San Francisco-Oakland-Berkeley, CA | $124,840 | 23,560 | +65% |
| Seattle-Tacoma-Bellevue, WA | $102,390 | 19,720 | +35% |
| New York-Newark-Jersey City, NY-NJ-PA | $97,360 | 75,190 | +29% |
| Boston-Cambridge-Nashua, MA-NH | $95,930 | 30,540 | +27% |
| Portland-Vancouver-Hillsboro, OR-WA | $87,950 | 9,700 | +16% |
| Minneapolis-St. Paul-Bloomington, MN-WI | $85,850 | 18,960 | +14% |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $84,640 | 20,140 | +12% |
| Richmond, VA | $81,240 | 4,100 | +8% |
| Denver-Aurora-Lakewood, CO | $80,670 | 18,890 | +7% |
| Miami-Fort Lauderdale-Pompano Beach, FL | $80,160 | 14,930 | +6% |
| Los Angeles-Long Beach-Anaheim, CA | $79,620 | 37,140 | +5% |
| Raleigh-Cary, NC | $79,600 | 6,780 | +5% |
| San Diego-Chula Vista-Carlsbad, CA | $79,460 | 7,730 | +5% |
| Sacramento-Roseville-Folsom, CA | $79,440 | 3,680 | +5% |
| Austin-Round Rock-Georgetown, TX | $79,370 | 7,790 | +5% |
| Atlanta-Sandy Springs-Alpharetta, GA | $79,230 | 18,020 | +5% |
| Charlotte-Concord-Gastonia, NC-SC | $78,870 | 8,940 | +4% |
| Tampa-St. Petersburg-Clearwater, FL | $77,290 | 8,740 | +2% |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | $76,950 | 17,200 | +2% |
| Chicago-Naperville-Elgin, IL-IN-WI | $76,380 | 27,750 | +1% |
| Detroit-Warren-Dearborn, MI | $75,780 | 10,970 | +0% |
| Hartford-East Hartford-Middletown, CT | $75,720 | 2,720 | +0% |
| Orlando-Kissimmee-Sanford, FL | $75,520 | 7,410 | +0% |
| Buffalo-Cheektowaga, NY | $74,370 | 2,690 | -2% |
| Columbus, OH | $73,570 | 5,770 | -3% |
| Jacksonville, FL | $72,650 | 3,740 | -4% |
| Riverside-San Bernardino-Ontario, CA | $71,690 | 4,980 | -5% |
| Salt Lake City, UT | $71,080 | 7,480 | -6% |
| Baltimore-Columbia-Towson, MD | $70,050 | 5,630 | -7% |
| Tulsa, OK | $69,270 | 2,220 | -8% |
| Phoenix-Mesa-Chandler, AZ | $69,120 | 14,210 | -9% |
| Dallas-Fort Worth-Arlington, TX | $68,000 | 21,230 | -10% |
| St. Louis, MO-IL | $67,210 | 6,730 | -11% |
| Nashville-Davidson--Murfreesboro--Franklin, TN | $66,750 | 5,290 | -12% |
| Memphis, TN-MS-AR | $65,720 | 2,000 | -13% |
| Indianapolis-Carmel-Anderson, IN | $65,700 | 6,370 | -13% |
| San Antonio-New Braunfels, TX | $64,130 | 4,470 | -15% |
| Grand Rapids-Kentwood, MI | $63,510 | 3,090 | -16% |
| Las Vegas-Henderson-Paradise, NV | $62,590 | 4,350 | -17% |
| Louisville/Jefferson County, KY-IN | $62,460 | 2,480 | -17% |
| Pittsburgh, PA | $62,400 | 5,300 | -17% |
| Albuquerque, NM | $61,380 | 950 | -19% |
| Birmingham-Hoover, AL | $61,270 | 2,710 | -19% |
| Houston-The Woodlands-Sugar Land, TX | $60,900 | 13,020 | -19% |
| Boise City, ID | $60,620 | 1,930 | -20% |
| Tucson, AZ | $57,870 | 1,690 | -23% |
| Ogden-Clearfield, UT | $53,940 | 1,370 | -29% |
| Oklahoma City, OK | $53,310 | 3,900 | -29% |
Compare Salaries Across Cities
See how market research analysts and marketing specialists salaries compare to cost of living in different metro areas.
Salary Calculator Data Sources
Salary data from the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OES), 2024 estimates. SOC code: 13-1161.
Verify at bls.gov/oes