San Diego, CA vs Chula Vista, CA

Cost of Living Comparison — 2026

Renters in Chula Vista, CA spend a smaller share of their income on housing. Home prices in San Diego, CA run 18% higher. San Diego, CA has the lower unemployment rate.

$104,321
Income in San Diego
$105,173
Income in Chula Vista
$2,223
Rent in San Diego
$2,122
Rent in Chula Vista

Detailed Comparison

Metric
San Diego, CA
Chula Vista, CA
Difference
Median Household Income
$104,321
$105,173
1% higher
Median Home Value
$848,500
$697,400
18% less
Median Monthly Rent
$2,223
$2,122
5% less
Median Monthly Housing Costs
$2,308
$2,342
1% more
Unemployment Rate
5.6%
8.5%
52% more
Population
1,385,061
275,030

Housing Costs and Affordability

A common benchmark is spending no more than 30% of gross income on housing. In San Diego, CA, renters allocate roughly 25.6% of median household income to rent (within that threshold). In Chula Vista, CA, the figure is 24.2% , making Chula Vista, CA the easier city for renters on a budget.

For prospective homebuyers, the price-to-income ratio tells you how many years of gross income it takes to match the median home price. In San Diego, CA, that ratio is 8.1x. Homes cost 8.1 times the median annual income. In Chula Vista, CA, it's 6.6x. Homeownership is relatively more accessible in Chula Vista, CA.

Monthly housing costs (rent plus utilities) average $2,308 in San Diego and $2,342 in Chula Vista. These figures include renters paying utilities separately from rent.

Income and Labor Market

Median household income in San Diego, CA is $104,321; in Chula Vista, CA it is $105,173.

Unemployment stands at 5.6% in San Diego and 8.5% in Chula Vista. Labor force participation (the share of the population working or actively job-seeking) is 57.0% in San Diego versus 52.5% in Chula Vista.

Population

San Diego, CA has a population of 1,385,061, making it the larger of the two cities. Chula Vista, CA has 275,030 residents. City size affects everything from transit options and job market depth to cost pressures. Larger metros typically see higher housing demand.

Data Sources

All data is from the US Census Bureau American Community Survey 5-Year Estimates. Income, housing, and employment figures represent the most recent available estimates. Data is refreshed as new Census releases become available.

Verify this data at data.census.gov