Jacksonville, FL vs Chula Vista, CA

Cost of Living Comparison — 2026

Renters in Chula Vista, CA spend a smaller share of their income on housing. Median household income is 57% higher in Chula Vista, CA. Home prices in Chula Vista, CA run 162% higher. Jacksonville, FL has the lower unemployment rate.

$66,981
Income in Jacksonville
$105,173
Income in Chula Vista
$1,375
Rent in Jacksonville
$2,122
Rent in Chula Vista

Detailed Comparison

Metric
Jacksonville, FL
Chula Vista, CA
Difference
Median Household Income
$66,981
$105,173
57% higher
Median Home Value
$266,100
$697,400
162% more
Median Monthly Rent
$1,375
$2,122
54% more
Median Monthly Housing Costs
$1,324
$2,342
77% more
Unemployment Rate
4.5%
8.5%
89% more
Population
961,739
275,030

Housing Costs and Affordability

A common benchmark is spending no more than 30% of gross income on housing. In Jacksonville, FL, renters allocate roughly 24.6% of median household income to rent (within that threshold). In Chula Vista, CA, the figure is 24.2% , making Chula Vista, CA the easier city for renters on a budget.

For prospective homebuyers, the price-to-income ratio tells you how many years of gross income it takes to match the median home price. In Jacksonville, FL, that ratio is 4.0x. Homes cost 4.0 times the median annual income. In Chula Vista, CA, it's 6.6x. Homes are relatively more attainable in Jacksonville, FL.

Monthly housing costs (rent plus utilities) average $1,324 in Jacksonville and $2,342 in Chula Vista. These figures include renters paying utilities separately from rent.

Income and Labor Market

Median household income in Jacksonville, FL is $66,981; in Chula Vista, CA it is $105,173. That's a $38,192 gap, but income alone doesn't tell the full story without accounting for local costs.

Unemployment stands at 4.5% in Jacksonville and 8.5% in Chula Vista. Labor force participation (the share of the population working or actively job-seeking) is 52.1% in Jacksonville versus 52.5% in Chula Vista.

Population

Jacksonville, FL has a population of 961,739, making it the larger of the two cities. Chula Vista, CA has 275,030 residents. City size affects everything from transit options and job market depth to cost pressures. Larger metros typically see higher housing demand.

Data Sources

All data is from the US Census Bureau American Community Survey 5-Year Estimates. Income, housing, and employment figures represent the most recent available estimates. Data is refreshed as new Census releases become available.

Verify this data at data.census.gov